This year I was lucky enough to take part in BIMA Digital Day. Digital Day is aimed at 11-16-year-olds and sees digital professionals head to schools for a day to inspire students and give them insight into a world of digital careers. It was great to talk to the students about my experience in digital, what led me to Sitecore Optimisation Consultancy and the world of composable Sitecore Technology.
In an ever-changing digital landscape, brands are looking for ways to grab the consumer's attention best whether that be B2B or B2C. For brands to succeed in this changing landscape, they need to gain better control over their content. In order to gain this control brands need to be able to create, update and delete content with ease, all while ensuring their website remains organised, up-to-date, visually appealing and a personalized experience.
Maintaining an engaging customer experience and personalised online presence is crucial for businesses. Sitecore, a leading digital experience platform, has been transformative in this sphere and one of the key components that elevates Sitecore’s capabilities in the new composable world is Sitecore Connect.
In the dynamic digital realm, crafting personalised experiences has become a fundamental pillar of successful customer engagement. Brands consistently look for avenues to forge deeper connections with their audiences. Amid this evolution, how does transitioning from Sitecore XP to XM Cloud influence your personalisation strategy? And what are the distinctive capabilities within XM Cloud that can be harnessed without the need for investments in Sitecore CDP and Sitecore Personalize?
Conversion rate optimisation (CRO) is the process of improving the percentage of visitors to a website who take a desired action, such as making a purchase, signing up for a newsletter, or downloading a white paper. CRO tests are a powerful tool used to identify the elements on a website that are most likely to influence conversions.
Sitecore has released their solution of the future, XM Cloud, a SaaS headless platform, as part of their Content Cloud solution. So what does this mean exactly?
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