Maintaining an engaging customer experience and personalised online presence is crucial for businesses. Sitecore, a leading digital experience platform, has been transformative in this sphere and one of the key components that elevates Sitecore’s capabilities in the new composable world is Sitecore Connect.
In the dynamic digital realm, crafting personalised experiences has become a fundamental pillar of successful customer engagement. Brands consistently look for avenues to forge deeper connections with their audiences. Amid this evolution, how does transitioning from Sitecore XP to XM Cloud influence your personalisation strategy? And what are the distinctive capabilities within XM Cloud that can be harnessed without the need for investments in Sitecore CDP and Sitecore Personalize?