Maximizing Product Discoverability with Sitecore XM Cloudfor Commerce and Services
1. Refining Search Relevancy with Strategic Tagging
Tagging is the backbone of any effective search experience.By using refined tagging strategies, businesses can:
In today’s competitive online marketplace, productdiscoverability can make or break an e-commerce or service website. Researchshows that 68% of online shoppers won’t return to a site after a poorsearch experience, while 43% head straight for the search bar.This means creating an intuitive, efficient, and personalized search experienceisn’t just a nice-to-have—it’s essential.
Tagging ensures your site’s search engine isn’t justretrieving results—it’s delivering relevant, intent-driven options tailored tothe shopper’s journey.
2. The Power of Filtering for Enhanced Satisfaction
Filtering tools empower users to fine-tune their searches,enabling:
By letting users refine searches by attributes like price,size, or relevance, filtering ensures a user-centric shopping experience.
3. Related Product Recommendations and Cross-Selling
Leveraging related product suggestions is aproven way to drive engagement and sales. Here’s how:
This approach not only increases immediate sales but alsofosters long-term customer loyalty.
4. Delivering Personalized Search Experiences withSitecore
Sitecore XM Cloud stands out as a platform forcreating personalized, intent-driven search experiences. Its toolsallow marketers to:
Sitecore’s advanced capabilities ensure that customers findexactly what they’re looking for—and discover even more along the way.
Why Prioritize Discoverability?
By investing in tools like filtering, tagging, andpersonalized recommendations, businesses can achieve:
The Future of Search: A Sitecore Advantage
The role of search in e-commerce and services industrieswill only continue to grow. With Sitecore XM Cloud, businesses areequipped to stay ahead of the curve, creating experiences that resonate withcustomers and keep them coming back.