Maximizing Product Discoverability with Sitecore XM Cloudfor Commerce and Services

1. Refining Search Relevancy with Strategic Tagging

Tagging is the backbone of any effective search experience.By using refined tagging strategies, businesses can:

In today’s competitive online marketplace, productdiscoverability can make or break an e-commerce or service website. Researchshows that 68% of online shoppers won’t return to a site after a poorsearch experience, while 43% head straight for the search bar.This means creating an intuitive, efficient, and personalized search experienceisn’t just a nice-to-have—it’s essential.

• Unify     product data across all touchpoints, creating a seamless user experience.
• Use     insights to continually improve search relevancy, matching user intent.
• Shape     navigation to guide customers effectively based on their unique needs.

Tagging ensures your site’s search engine isn’t justretrieving results—it’s delivering relevant, intent-driven options tailored tothe shopper’s journey.

2. The Power of Filtering for Enhanced Satisfaction

Filtering tools empower users to fine-tune their searches,enabling:

• Deeper Engagement: Customers can discover products or services they     might not have initially considered, boosting their overall experience.
• Higher Revenue: Filters can highlight complementary products or upsell     opportunities, increasing the average order value (AOV).
• Conversion-Driven Navigation: Filters allow users to self-qualify by preferences,     improving purchase likelihood.

By letting users refine searches by attributes like price,size, or relevance, filtering ensures a user-centric shopping experience.

3. Related Product Recommendations and Cross-Selling

Leveraging related product suggestions is aproven way to drive engagement and sales. Here’s how:

• Stronger Engagement and Loyalty: Users feel understood and valued when     they see options tailored to their preferences.
• Personalized Recommendations: By analyzing history, behavior, and     demographics, businesses can surface items that align with user intent.
• Boosted AOV: Cross-selling options—like suggesting accessories or     upgrades—encourage additional purchases.

This approach not only increases immediate sales but alsofosters long-term customer loyalty.

4. Delivering Personalized Search Experiences withSitecore

Sitecore XM Cloud stands out as a platform forcreating personalized, intent-driven search experiences. Its toolsallow marketers to:

• Adapt     in real time to user behavior and preferences.
• Showcase     products or services tailored to each individual.
• Enhance     overall satisfaction by delivering user-centric results.

Sitecore’s advanced capabilities ensure that customers findexactly what they’re looking for—and discover even more along the way.

Why Prioritize Discoverability?

By investing in tools like filtering, tagging, andpersonalized recommendations, businesses can achieve:

• Higher     conversion rates.
• Improved     user satisfaction.
• Increased     customer retention.

The Future of Search: A Sitecore Advantage

The role of search in e-commerce and services industrieswill only continue to grow. With Sitecore XM Cloud, businesses areequipped to stay ahead of the curve, creating experiences that resonate withcustomers and keep them coming back.